About Us


SWAGGER, Men's Grooming Brand & Best of K-BEAUTY Men

Swagger is a Korean men’s grooming, fashion & lifestyle brand established in Seoul City in September 2011. We draw inspiration from music and youth culture and our mission is to empower every men on the planet to feel fresh, sharp and confident.
Products from Swagger has been created with truly natural ingredients that are carefully selected from Korea. Swagger strives to use natural ingredients and is against using chemical preservatives by strictly ruling out paraben and phthalates that cause harm to our body. All of our products are not tested on animals.

Swagger is a global brand distributed among 13,000 retail outlets in Korea, and exports to 10+ countries : China, Taiwan, Singapore, Malaysia, Vietnam, Japan, USA, Canada, UK, Norway and more.

Please contact for international distribution inquiries.


 Founding Date 2011 09 01

012 : IT award, Best Packaging Awards
2012: GOOD DESIGN Award, Best Packaging Awards
2014: Allure Korea Best of Beauty Award : Male Hair Wax Award
2016: Korean Best New Product Award : Men's Beauty & Grooming
2017: K-Design Award: Swagger Font Design : Gold Prize

Men’s grooming products :
Face care : moisturizing lotion, shaving oil, cleanser, sheet masks, nose strips
Hair care: Hair wax, pomade, hair spray, curl cream, shampoo
Body care : Fragrance shower gels
Men's Fashion : T-shirt, sweatshirts, hoodies, caps, socks
Men's Underwear: Boxer briefs in cotton and pro material



 +82 70-4618-3106