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Our Mission

``Defining Confidence`` through

1. Simple

2. Innovative

3. Cost-efficient

products designed for Men's hair and Skin.

ADI’s in-house brand “SWAGGER” – introduced in 2011, SWAGGER was designed to meet the demands
of the modern men and their evolving grooming needs. SWAGGER brand is dedicated to producing
products that offer a lifestyle with “Swag”, and enhancing the confidence in men.


Scent of a Man

SWAGGER's products carry a distictive

Sexy and Masculine scent,

designed scientifically based on

women’s scent preference research.

Our Retailers

8800+ nationwide stores in South Korea


our products have been recognised across the world

2012 It Award chosen by 100 CEOs,
Best Package Award

2012 Good Design Award,
Best Package Award

2014 Allure Korea Editor’s pick,
Male Hair Wax Award

2016 Korean Best New Product Award,
Men’s Beauty and Grooming

2016 It Award Design Leader’s choice,
Best Graphic Design Award

Located in Seoul, Korea

SWAGGER Barbershop


+82 70 4618 3105



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